The client gave the task to position Aubi & Ramsa, not as a niche product in the ice cream category, but instead as a part of a new subcategory in the liquor aisle. This new product group should give establish Aubi and Ramsa as an innovator in the industry.
With the concept that Aubi & Ramsa is the secret element to unlocking euphoria, a photoshoot was planned, hiring models, booking sets, and gathering props. After the photos were shot, initial edits were made in Lightroom, then the billboards and posters were designed in Photoshop, with the final product of the work being the ads on this page.
The client gave the task to position Aubi & Ramsa, not as a niche product in the ice cream category, but instead as a part of a new subcategory in the liquor aisle. This new product group should give establish Aubi and Ramsa as an innovator in the industry.
With the concept that Aubi & Ramsa is the secret element to unlocking euphoria, a photoshoot was planned, hiring models, booking sets, and gathering props. After the photos were shot, initial edits were made in Lightroom, then the billboards and posters were designed in Photoshop, with the final product of the work being the ads on this page.
The client gave the task to position Aubi & Ramsa, not as a niche product in the ice cream category, but instead as a part of a new subcategory in the liquor aisle. This new product group should give establish Aubi and Ramsa as an innovator in the industry.
With the concept that Aubi & Ramsa is the secret element to unlocking euphoria, a photoshoot was planned, hiring models, booking sets, and gathering props. After the photos were shot, initial edits were made in Lightroom, then the billboards and posters were designed in Photoshop, with the final product of the work being the ads on this page.
